Issue 3 | adComunica

Editorial

Javier Marzal Felici, Andreu Casero Ripollés

11-19

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corporate communication and social networks: change everything so that nothing changes

Lorena López Font, Ubaldo Cuesta Cambra

23-25

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Thoughts About the Relevance of Reputation

Ángel Alloza Losana

27-47

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Online Reputation in the Framework of Corporate Communication. An Overview on the Research About Professional Trends and Tendencies.

Alicia Vaquero Collado

49-63

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Discounts and couponing sites communications through Facebook

Araceli Castelló Martínez

65-86

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Keys for the participation and content development in social networks: case-study of The Prado Museum in Facebook.

Mónica Viñarás Abad, Francisco Cabezuelo Lorenzo

87-104

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Franchise company digital communication: use and presence on social media

Araceli Castelló Martínez, Juan Monserrat Gauchi

105-124

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Legal aspects of digital identity and online reputation

Pablo Fernández Burgueño

125-142

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Managing passion

Rocío Blay Arráez

145-148

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The strategic management of the municipal information. Analysis of topics, its treatment and irruption in the Town hall of Elche (1995-2007)

Conchi Campillo

149-170

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Analysis of the processes of corporate communication of Spanish professional sports clubs. Exploratory research.

Guillermo Sanahuja Peris

171-189

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The agenda-setting effect and the campign issues in 2008 general elections

María Luisa Humanes, María de los Ángeles Moreno

191-207

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The emergence of social media in business communication

Estela Bernad

211-213

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Social media y libros 2.0

Pedro Palao Pons

215-216

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Science accessible to society through the media

Patricia Martínez García

217-220

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Social media in the communication strategy

Enric Sánchez

221-222

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Social media and the human factor

Ricardo Beitia Vallés

223-225

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The devirtualisation of the reputation concept in the virtual environment

Magdalena Mut Camacho

227-229

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Social media, self-image and brand image

Zeynep Arda, César Fernández

231-234

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The new management of internal communication

Joan Costa

235-236

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Número 3 completo

1-250

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Presentación

Editorial

Informe

corporate communication and social networks: change everything so that nothing changes

Thoughts About the Relevance of Reputation

Online Reputation in the Framework of Corporate Communication. An Overview on the Research About Professional Trends and Tendencies.

Discounts and couponing sites communications through Facebook

Keys for the participation and content development in social networks: case-study of The Prado Museum in Facebook.

Franchise company digital communication: use and presence on social media

Legal aspects of digital identity and online reputation

Otras investigaciones

Managing passion

The strategic management of the municipal information. Analysis of topics, its treatment and irruption in the Town hall of Elche (1995-2007)

Analysis of the processes of corporate communication of Spanish professional sports clubs. Exploratory research.

The agenda-setting effect and the campign issues in 2008 general elections

Tribuna: investigación y profesión

The emergence of social media in business communication

Social media y libros 2.0

Science accessible to society through the media

Social media in the communication strategy

Social media and the human factor

The devirtualisation of the reputation concept in the virtual environment

Social media, self-image and brand image

The new management of internal communication

Número completo

Número 3 completo