Web Campaigns: Popular Culture and Politics in the U.S. and French Presidential Elections
Article Sidebar
Keywords:
Elecciones, campañas políticas, sitio web, cultura popular, emociones, informalidad, estética, Facebook, YouTube
Main Article Content
Abstract
This study examines the campaign websites of presidential candidates during the 2007 election in France and the 2008 presidential campaign in the U.S. Positing the Internet and social networks as a manifestation of popular culture, it examines the reasons for the use of information technology in electoral campaigns. It also attempts to elucidate the reasons for the adoption of the codes of popular culture by exploring the concept of informalization as well as the significance of emotion in online campaign strategies.
Downloads
Download data is not yet available.
Article Details
How to Cite
Serfaty, V. (2010). Web Campaigns: Popular Culture and Politics in the U.S. and French Presidential Elections. Culture, Language and Representation, 8(8), 115–129. Retrieved from https://www.e-revistes.uji.es/index.php/clr/article/view/66
Section
ARTÍCULOS / ARTICLES
An open-access CREATIVE COMMONS copyright license is used. Those authors whose works are published by this journal, accept the following terms:
- Authors will retain their copyright and guarantee the Journal the right to first publish their work, which will simultaneously be subject to the Creative Commons Recognition License CC BY SA that allows third parties to share the work, provided that its author and first publication is indicated.
- Authors may adopt other non-exclusive license agreements for the distribution of the published version of the work (e.g., deposit it in an institutional telematics file or publish it in a monographic volume) provided that the initial publication in this journal is indicated.
- Authors are allowed and recommended to disseminate their work over the Internet (e.g. in institutional telematics files or on their website) before and during the submission process, which can produce interesting exchanges and increase quotes of the published work.