New television models in the contemporary scenario

Published: 2012-10-22

Presentación

adComunica's presentation and founding editorial

Ubaldo Cuesta Cambra, Rafael López Lita, Javier Marzal Felici

11-25

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Informe

Quo Vadis TV? New television models in the contemporary landscape: an introduction

Andreu Casero Ripollés

29-31

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Between promises and results: some ideas about the future challenges of DTT

Mª Trinidad García Leiva

33-48

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Scenarios and challenges of public television in Spain

Juan Luis Manfredi Sánchez

49-62

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Models of public/private cleavage in sub-national Spanish television

Ángel Badillo Matos

63-81

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Candidate services to benefit from the digital dividend: audiovisual vs. electronic communications

Cristina Cullell March

83-98

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Audiovisual and television content for mobile devices: an approach to the Spanish market

Eulalia Adelantado, José Martí

99-113

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Otras investigaciones

Totum Revolutum...Introduction to Sample Research in the communicative environment

Francisco Javier Gómez Tarín

117-118

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Advertising strategies of the brands in the context of crisis

Elena Fernández Blanco, David Alameda García, Irene Martín Martín

119-138

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The electronic image of the energy. A functional and aesthetical study of the web pages of the companies of energy.

Antón Álvarez Ruiz, María Isabel Reyes Moreno

139-156

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The search of the involvement with the communication consumer as tool in the new advertising space: paradigmatic examples of brand experience.

Cristina del Pino

157-170

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Tribuna: investigación y profesión

New challenges

Magdalena Mut Camacho

173-174

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An essential good

José López Jaraba

175-177

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Present and future of Spanish audiovisual market: a reflection

Rafael Barberá González

179-180

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Challenges of the audiovisual sector

Javier Bardají Hernando

181-183

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To say and what was said (another turn of the screw)

Francisco Javier Gómez Tarín

185-187

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Media: Analysts or secondary actors of political crises

Mariola Tárrega Moltó

189-190

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Tag TV or how the Internet will change the future of television

Andreu Casero Ripollés

191-193

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Número completo

Número 1 completo

1-208

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