During the last thirty years, the value of the human relational and communicative dimension has been emphasised in numerous studies, first, because of its part in creating meaning and in the development and sustainability of diverse spheres of human activity, including economic activity; and second, because of its role in different processes of social change. This new personal and reciprocal paradigm offers a perspective from which to observe, analyse, describe and understand social reality beyond simple self-interested individual actions and merely welfare-based structural effects that undervalue the transformative potential of the reality of civil society and spawn individualistic, dependent, disaffected and dehumanised citizens.