Alfabetización multimodal en entornos académicos: PowerPoint como género motivacional
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Stefania Consonni
Università degli Studi di Bergamo, Italy
RESUMEN
Este artículo explora PowerPoint (PPT) como el género líder en el discurso académico, centrándose en la implementación de estrategias de impulso de la motivación estudiantil. Actualmente, las TIC tienen un papel cada vez más importante en pedagogía, gracias al refuerzo de la repercusión informativa y persuasiva de los materiales didácticos a través de estrategias multimodales que incluyen códigos verbales y visuales, así como elementos performativos. PPT, un género híbrido en oratoria académica, ofrece corporalidad de conocimientos, modularidad y un formato fácil de transmitir, con presentaciones con estructura y que facilitan la ordenación y la recapitulación. PPT puede clasificarse, por tanto, dentro de la maquinaria epistemológica actual, donde el conocimiento se construye con el discurso. El artículo analiza las características semióticas y metadiscursivas de un corpus de presentaciones creado en varias universidades tanto por docentes como por estudiantes. Los temas de investigación exploran la forma en que el PPT puede utilizarse para motivar a los profesores y a los estudiantes, tanto desde la perspectiva de las ideas como de la interacción. Se emplea un enfoque analítico integrado, que une el análisis discursivo crítico y multimodal.
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