Alfabetització multimodal en entorns acadèmics: PowerPoint com a gènere motivacional
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Stefania Consonni
Università degli Studi di Bergamo, Italy
RESUM
Aquest article explora PowerPoint (PPT) com el gènere líder en el discurs acadèmic, centrant-se en la implementació d’estratègies d’impuls de la motivació estudiantil. Actualment, les TIC tenen un paper cada vegada més important en pedagogia, gràcies al reforç de la repercussió informativa i persuasiva dels materials didàctics a través d’estratègies multimodals que inclouen codis verbals i visuals, així com elements performatius. El PPT, un gènere híbrid en oratòria acadèmica, ofereix corporalitat de coneixements, modularitat i un format fàcil de transmetre, amb presentacions amb estructura i que faciliten l’ordenació i la recapitulació. El PPT pot classificar-se, per tant, dintre de la maquinària epistemològica actual, on el coneixement es construeix amb el discurs. L’article analitza les característiques semiòtiques i metadiscursives d’un corpus de presentacions creat en diverses universitats tant per docents com per estudiants. Els temes d’investigació exploren la forma en què el PPT pot utilitzar-se per motivar els professors i els estudiants, tant des de la perspectiva de les idees com de la interacció. S’utilitza un enfocament analític integrat, que uneix l’anàlisi discursiva crítica i multimodal.
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