Variations on a Theme: Party Manifesto Discourses in the UK 2010 Election
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Abstract
The British General Election of 2010 raised high expectations due to the social and political situation of the country, both externally and internally alike: the global economic crisis, the troops in Afghanistan, the anticipation of a political landslide with the accession of the Liberal Democrats to power. However, it seems apparent that the parties involved did not live up to them in terms of political debate and engagement with the issues. This article sets out to explore the discourses of the manifestos published by the three main parties, with a view to identifying differences in their means of relating to the electorate, and tracing their discursive construction of key issues.
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