Imaginarios culturales en la publicidad
Article Sidebar
Main Article Content
Abstract
Una de las principales características del frecuentemente discutido panorama mediático es el prominente rol que ha alcanzado la publicidad, no sólo por su obvio papel de soporte económico de los medios, que siempre ha tenido, sino por su creciente atractivo cultural. Son cada vez más los programas televisivos dedicados tanto al análisis y/o visionado de publicidad como a la inclusión de spots ocurrentes encontrados en otras televisiones o en la red. La publicidad ha pasado de ser un vehículo comercial a convertirse en un vehículo de entretenimiento al que directores/as de cine como David Lynch (para Nissan Micra) o Isabel Coixet (para Evax) acceden sin remordimientos.
Downloads
Article Details
An open-access CREATIVE COMMONS copyright license is used. Those authors whose works are published by this journal, accept the following terms:
- Authors will retain their copyright and guarantee the Journal the right to first publish their work, which will simultaneously be subject to the Creative Commons Recognition License CC BY SA that allows third parties to share the work, provided that its author and first publication is indicated.
- Authors may adopt other non-exclusive license agreements for the distribution of the published version of the work (e.g., deposit it in an institutional telematics file or publish it in a monographic volume) provided that the initial publication in this journal is indicated.
- Authors are allowed and recommended to disseminate their work over the Internet (e.g. in institutional telematics files or on their website) before and during the submission process, which can produce interesting exchanges and increase quotes of the published work.