Playing with readers’ expectations: types of predictive infographics in digital media

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PDF (English)
Publicades: de febr. 14, 2020
DOI: https://doi.org/10.6035/MonTI.2019.ne5.8
Paraules clau:
news graphics, predictive content, digital media, user experience, typologies

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Alicia Arza-Otano
Universidad de Navarra
Ramón Salaverría
Universidad de Navarra
https://orcid.org/0000-0002-4188-7811

Resum

Predictive graphics, which require users to think and deduce before they can access the result, broaden possibilities for media to attract their audience. Recent research suggests that visualizing one’s predictions improves recall and comprehension of data. Through a qualitative study of interactive infographics, the present article identifies two types of predictive infographics in digital media: users’ prediction-based graphics and calculation-based predictive graphics. How to challenge users and interaction strategies are analyzed, describing models that could be useful for both researchers and professionals from the field.

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Com citar
Arza-Otano, A., & Salaverría, R. (2020). Playing with readers’ expectations: types of predictive infographics in digital media. MonTI. Monografies De Traducció I d’interpretació, 187–210. https://doi.org/10.6035/MonTI.2019.ne5.8
Número
2019: Número especial 5. Comunicación, traducción e interpretación / Communication, translation & interpreting
Secció
Articles

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Biografies de l'autor/a

Alicia Arza-Otano, Universidad de Navarra

Alicia Arza-Otano (Pamplona, Spain) graduated in Journalism at the University of Navarra. During her second year at university she became a student staff member of the Spanish Chapter of the Society for News Design (SND-E). She has been involved in the organization and development of two
ÑH Journalistic Design Awards and Summits, and five Malofiej International Awards, Workshops and Infographics World Summits. She also worked as a summer intern at the Design Department in El Correo, Bilbao’s leading newspaper. Half Spanish and half American, she owns a Masters’ Degree in Teaching English as a Foreign Language, an area where she has wide experience. While earning her Masters’ Degree she worked part time in Palliative Care Research and Communication. She describes herself as a “Design Lover
and data freak” and she is currently pursuing her PhD in Communication, focusing on the Cognitive Efficiency of Graphics, and teaching at her Alma Mater

Ramón Salaverría, Universidad de Navarra

Ramón Salaverría (Burgos, Spain) is Associate Dean of Research at the School of Communication of the University of Navarra, where he is also the Assistant Director of the Center for Internet Studies and Digital Life. Associate Professor of Journalism, he has taught online journalism skills for nearly twenty years. His research focuses on media convergence, online news storytelling and new media trends, topics on which he has published many research papers, chapters and books. His most recent title, “Ciberperiodismo en Iberoamérica” (2016), offers a detailed analysis of the evolution of digital media in 22 countries in Latin America, Spain and Portugal. Salaverría has steadily led several national and international research projects about online journalism, focusing on media convergence, online newswriting and new media trends. He was Chair of the Journalism Studies Section at the European Communication Research and Education Association (ECREA) during the term 2010-2012. In addition, he was appointed by the United Nations Alliance of Civilizations (UNAOC) to be member of Global Experts, a directory of roughly 400 world-class specialists.

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