The Origins of Wine Tourism in France: Itinéraires, Promenades, Routes. Trois Jours en Beaujolais by Victor Vemorel (1900)
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Abstract
The emergence of leisure travel or tourism in the 19th century, along with the development and modernization of transportation, meant that all types of travel increased significantly. The main goal of this paper is to highlight how, by the end of the 19th century and the beginning of the 20th century, some tourist guides began to include enological routes among the new proposals for tourist activities. We regard this as a possible precursor to modern wine tourism. In fact, we have found 19th-century tourist or travel guides that promoted a tourist itinerary covering a vineyard area. One of these guides has been selected, and we have traced in it the presence of those elements that characterize and define it as a new 19th-century textual subgenre that foreshadows today’s promotional brochures and 2.0 web pages on wine tourism.
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