La llengua anglesa al paisatge lingüístic de Tailàndia: Un estudi de cas de textos escrits a la via pública de Hat Yai
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Resum
Durant les últimes dècades, l’anglès s’ha convertit en una llengua franca a nivell mundial en tot tipus de contextos empresarials i turístics, i els paisatges lingüístics d'Àsia reflecteixen bé aquest fenomen. Aquest article se centra en Tailàndia i la ciutat de Hat Yai, on es va compilar un corpus de 165 fotografies de ròtuls i altres textos escrits de la via pública. Aquests es van analitzar quantitativament amb la finalitat d’examinar les funcions de l’anglés en l’esmentat context, i també qualitativament, mitjançant un anàlisi multimodal, per tal d’observar la prominència visual del tailandés i l'anglés als textos multilingües. Els resultats demostren la importància de l’anglés, no només com a instrument de comunicació audiovisual internacional, sinó també com a llengua de prestigi i impacte mediàtic. A més a més, es van trobar trets lingüístics de l’anglés tailandés o Tinglish en alguns cartells, la qual cosa podria confirmar els inicis del desenvolupament d’una nova possible varietat emergent de l’anglés.
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