#TodossomosAyotzinapa. Storytelling, identidades, representaciones y reflexividad en disputa
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Abstract
El objetivo del artículo es explicar la disputa y relaciones de poder articuladas a través del storytelling como herramienta y práctica social con una aproximación desde los Estudios culturales. Se contrastó el storytelling de grupos de la sociedad civil con el del gobierno en la plataforma YouTube sobre el caso de desapariciones forzadas en Ayotzinapa México entre septiembre y diciembre de 2014. El análisis comparativo permitió palpar la lucha por la representación, las contradicciones del gobierno mexicano y los desencuentros entre ambos actores sobre un caso histórico de violación a los derechos fundamentales. Se discuten las posibilidades y limitantes del storytelling para organizar la protesta, para el cambio social, así como para la transformación positiva y pacífica de los conflictos. Asimismo se reflexiona sobre la utilidad de las herramientas de curación de contenidos en redes sociales para la investigación en ciencias sociales.
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Abstract: The aim of this article is to explain the dispute and power relations articulated through the storytelling as a tool and social practice. Through a Cultural Studies approach we compared the civil society storytelling with the one of federal government in YouTube on the case of forced disappearances in Ayotzinapa, Mexico between September and December 2014. At the same time we observed the socio-political context, mass media coverage and it´s global reach. The comparative analysis allows to understand the representations, contradictions and disagreements between the actors around this case of Human Rights violation and the possibilities and limitations of storytelling to organize protest, to obtain social incidence and the peaceful transformation of conflict. The paper discusses the value of digital tools for Social Sciences research.
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