Age and gender differences in use and consumption of social media among adolescents
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Abstract
This article addresses the behaviour and activities of adolescents on social networks as part of their media use. Previous literature on the subject points to the prevalence of studies focused on digital risk and vulnerability (consequences) to the detriment of activity and use (type of consumption) of this age group. This study contributes to the existing literature, addressing the final objective that adolescents have in consuming each of the social networks. The activities analysed are related to self-presentation, social relations, the entertainment, the search for different types of content, and the contact with the news. Through the use of a survey conducted with a representative sample (N=515) of adolescents between 12 and 16 years of age, the aim of this study is to determine the influence exerted on social network use according to the type of use and the variables of age and gender. For most of the activities under consideration, the use of Instagram increases progressively until the age of 16, when its use declines. YouTube shows the opposite trend. In terms of gender, differences in self-presentation activities and in following updates from family and friends are observed. In general, the relevance of image and personal interests has been detected.
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