Communication and democracy in the digital context

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Ramón Zallo Elguezabal

Abstract

From a holistic, critical and constructive point of view, we analyze the bonds of communication and culture to the democracy of our time. We, therefore, describe some systemic changes, including the crisis of democracy, that set the context for any activity. We point out some of the problems of communication in what is a time of transition from an analogue communication culture to a digital culture and Communications system, we compare the features already present and some trends in the digital age. Regarding democracy, we diagnose some of the problems and suggest the usefulness of some communication tools to go from a representative democracy to a relational democracy. An impulse of democratization also means rethinking a suitable communication model.

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How to Cite
Zallo Elguezabal, R. (2013). Communication and democracy in the digital context. AdComunica, 141–174. https://doi.org/10.6035/2174-0992.2013.5.10
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Author Biography

Ramón Zallo Elguezabal, Universidad del País Vasco-Euskal Herriko Unibertsitatea

Ramón Zallo Elguezabal [ramon.zallo@ehu.es] es Catedrático de Comunicación Audiovisual y Publicidad en la Universidad del País Vasco-Euskal Herriko Unibertsitatea y presidente de la sección española de la Unión Latina de Economía Política de la Información, la Comunicación y la Cultura (ULEPICC) España. Ha publicado, como autor o coordinador, Economía de la comunicación y la cultura (1982), El mercado de la cultura (1992), Industrias y políticas culturales en España y el País Vasco (1995), y Estructuras de la comunicación y de la cultura. Políticas en la era digital (2011), entre otros.