Media resistance and images of governmentality: activism and political communication in Manizales (Colombia)

Abstract

The article is product of a research about practices of media resistance of social collectives of the city of Manizales (Colombia). Twenty-seven collectives were characterized, semi-structured open interviews were conducted and virtual ethnographies, using concepts inspired in cultural studies. The reflection focused both on resistance practices (subjectivation) and in the political economy of truth, which is produced by mass media (subjection). Concluding: in the frame of Modern/Colonial World-System, were the mass media are of great importance because of the ways in which they construct reality: social memory, the forms of the present and the horizon of the possible; the semiotic struggles of social movements and collectives seek to transform the power relations that constitute the geopolitic of the images, from new repertoires of media resistance.