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As part of the submission process, authors are required to check off their submission's compliance with all of the following items, and submissions may be returned to authors that do not adhere to these guidelines.

1. PROPOSALS FOR TEXT PUBLICATION

The journal adComunica accepts the publication of unpublished articles on topics related to research in communication sciences, provided they are deemed of interest by the journal’s Editorial Board and subject to blind peer review of the manuscripts, conducted by a group of experts collaborating with the journal’s management.
Articles must be submitted following the instructions via this platform. If you do not yet have an account, you can register as an author here.
Texts must be unpublished and preferably written in Spanish, although submissions in Valencian and/or Catalan (as a co-official language in the Valencian Community) and English are also accepted. Their subject matter and length must align with the corresponding section of the journal, which should be indicated by the article’s author(s):
  • Report Section: Articles must directly relate to the theme proposed by the journal’s management, focusing on the study of strategies, trends, and innovation in communication sectors, with a length of between 4,000 and 8,000 words, including footnotes and bibliography.
  • Other Research Section: Articles will generally address research in the field of communication sciences, with a length of between 4,000 and 8,000 words, including footnotes and bibliography.
  • Tribune Section: Research and Profession: This section, primarily designed for the participation of professionals from communication sectors from the perspective of applied research, will include articles, critical reviews of new publications (book reviews), communication news, and events related to communication such as conferences, meetings, workshops, festivals, etc., held recently, with a length of between 500 and 2,000 words, including footnotes and bibliography. Texts will revolve around the theme of the Report Section of the respective issue.
In the case of reviews of new publications, these should provide critical assessments, based on argumentative and documented expositions, of the most recent publications in a field of study. The aim is to provide information about the work, its purpose, its main contributions to the field of study, and its usefulness for the various audiences it targets. Below are some guidelines for preparing a critical review:
  • It should briefly introduce the author(s) to allow readers to assess the authority of the authorship.
  • It should include a summary of the work (chapter structure, edition and/or authorship, main themes, approaches).
  • It should compare it with similar works, highlighting the contribution of the reviewed work and its main innovations.
  • In addition to the main contributions, it should also point out the shortcomings or weaknesses of the work.
  • It should indicate the work’s usefulness in relation to the field and the audiences of interest.
  • Ultimately, it should offer some value judgment about the work, avoiding a neutral summary.
Submissions must be original and must not be under consideration for publication by other journals, media, or editorial platforms. Compliance with this rule is the responsibility of the article’s author(s).
adComunica recommends the use of inclusive language in scientific articles. Likewise, adComunica recommends that the source data of research take sex into account, in order to allow for the identification of potential differences.
 
2. JOURNAL EDITING PROTOCOL
On the website www.adcomunicarevista.com, all necessary information for the submission of manuscripts for publication will be available to the author(s).
On this website, the monographic theme of the Report Section for the upcoming issue will be announced. The journal’s management will send an acknowledgment of receipt of the manuscript within a maximum period of fifteen days. Subsequently, the technical board (Board of Management) of the journal adComunica will conduct a preliminary review of the manuscript to ensure it complies with the publication guidelines and aligns with the journal’s thematic scope.
The journal’s management will appoint an editorial coordinator for each section, who may change with each new issue of the journal.
Next, the manuscripts will be anonymously reviewed by two experts, designated by the journal’s management, who will prepare a report to determine whether the text is accepted, accepted with conditions, or rejected, always based on a duly substantiated evaluation. If the manuscript is accepted with conditions, the report will specify the modifications that the author(s) must make for its acceptance. If the manuscript is rejected, the evaluation report must also include the reasons justifying this decision, which will be communicated to the author(s).
In the event of differing assessments between the two evaluation reports, the manuscript will be sent to a third reviewer.
The evaluation response time for submissions must be less than 120 days. Articles accepted with modifications will be sent to their authors, who must submit the revised manuscript to the journal, if applicable, within a maximum period of 15 days.
The main criteria for deciding the acceptance or rejection of manuscripts are as follows, which may serve as a guide for drafting the texts:
  • Novelty and relevance of the topic addressed in the article.
  • Quality and clarity of the research hypothesis proposed in the study presented.
  • Reliability and scientific validity of the proposed research methodology.
  • Structure and organization of the manuscript, with a clear and coherent argumentative thread.
  • Relevance of the article’s conclusions, with results applicable to problem-solving or a better understanding of the phenomenon studied.
  • Quality of presentation: writing quality, handling of documentary sources, and degree of scientific updating.
  • Overall assessment of the originality of the submitted manuscript.
The journal’s periodicity is, in principle, biannual, although an increase is not ruled out if the response from the scientific community is positive.
 
3. GUIDE FOR ARTICLE SUBMISSION
Documents to Submit
To propose a publication, two documents must be submitted through this submission platform according to the proposed templates.
  1. Manuscript [descargar plantilla]
    This document will be uploaded to the platform in step 2 (upload submission).
    This file will contain the article proposed for publication. The author of the text will not be identified in the document, either as a signatory or in bibliographic references that could reveal their identity (in such cases, their name will be replaced with AUTHOR and the reference title with REFERENCE).
     
    The article header will be structured as follows:
    • Title (Spanish)
    • Keywords (Spanish)
    • Abstract (Spanish)
    • Title (English)
    • Abstract (English)
    • Keywords (English)
    The structure of the article will follow a series of headings, numbered using the Arabic system (1.; 1.1.; 1.1.1.; 2.; 2.1.; 2.1.2.; etc.), without capitalization, underlining, bold, or italics (except for titles of artistic works, books, journals, etc.).
    Manuscripts must be submitted in Times New Roman font, size 12, single-spaced, fully justified, with no tabs or paragraph breaks, and with 2 cm margins on all sides of the page. Pages will not include numbering, headers, or footers. Different sections of the manuscript will not be separated by lines, as detailed further below, to facilitate layout. The use of quotation marks is restricted to angle quotes (« »), particularly for literal citations from other documents. We recommend reviewing the citation and style guidelines mentioned below to adapt the text to the journal’s format.
    Manuscripts intended for the Report or Other Research sections must include a series of parts or sections, which do not necessarily need to bear the exact titles outlined below.
    The manuscript must begin with an introduction, in which the author(s) provide a justification for the relevance of the topic addressed and the foundations of the presented research. Scientific references, offered as a review of the state of the art in the debate on the proposed topic, should be limited to those strictly necessary to facilitate reading. Special attention should be given to the explanation of the research methodology followed, the justification of the sample used (if applicable), and the research objectives pursued. The article must present the research results, which may include tables and figures (photographs, drawings, graphs, etc.) to support the text’s argumentative thread. The manuscript will conclude with brief conclusions that recap the main ideas defended in the text and highlight open research lines or anticipated future developments.
    Manuscripts intended for publication in the Tribune: Research and Profession section must adhere to the specified length (never exceeding 2,000 words), so it is not necessary to follow the argumentative structure of longer articles. In this section, it is recommended to limit the number of footnotes and references as much as possible, although figures, tables, images, etc., may be included.
  2. Supplementary File: Manuscript Title Page[descargar plantilla]
    This document will be uploaded to the platform in step 4 (upload supplementary files).
    This second document must contain the following data and information:
    • Name and surname(s) of the author(s). A maximum of four authors per article is recommended (listed in order of authorship relevance), followed by the city and country (in parentheses). It is advised to follow guidelines for author indexing and websites. Next to the name and first surname of the author(s), their workplace and email address must be specified. It is mandatory to indicate whether they hold a doctoral degree (using the abbreviation Dr./Dra. before the name and surname). A brief bio note of no more than 60 words is recommended.
    • Article title. It is recommended that the title be concise and clear. A subtitle may be included. The total length should ideally not exceed 140 characters, including spaces. The title must closely relate to the manuscript’s content. An English translation of the title must follow.
    • Keywords in Spanish. A maximum of 8 descriptors should be included (a higher number of descriptors greatly aids future documentary searches).
    • Abstract in Spanish. The abstract should be between 200 and 250 words. It will consist of a brief description of the article’s motivation, an outline of the objectives and methodology used, and the main conclusions and research results. The abstract must be written in an impersonal style. The article’s evaluation will consider the clarity of the abstract in both Spanish and English.
    • Keywords in English. A maximum of 8 descriptors should be included.
    • Abstract in English, between 200 and 250 words. The use of automatic translators is not recommended. Reviewers will ensure the quality of the English abstract’s writing.
    • Acknowledgments. A brief note on the research funding sources may be included if the article is linked to a project funded by a public institution (National R&D+i Plan, European programs, university or regional government calls, etc.) or a private institution.
    • Section. The journal section for which the manuscript is submitted must be indicated. For the Tribune: Research and Profession section, article titles should be shorter (no more than 80 characters, including the subtitle), and abstracts in Spanish/Valencian and English must not exceed 100 words.
 
3. Supplementary Files: Photographs, Images, Tables, and Figures
These files will be uploaded to the platform in step 4 (upload supplementary files).
Photographs, images, tables, or figures intended for inclusion must have a minimum quality level for editing (150 dpi), considering that reproduction in the printed version will be in black and white. These images must be attached as supplementary files in JPG format for layout purposes.
Additionally, they must also be inserted within the manuscript itself at the appropriate location, accompanied by a clear and brief title for identification.
adComunica encourages the deposit of files and supplementary research material not published in the article (such as raw data, etc.) in open-access repositories, linking them to the published articles through unique and persistent identifiers.
 
 
4. Citations and References
Citations of other authors must follow the Harvard citation system or parenthetical style (e.g., Castells, 1997: 97-98), specifying the page from which the quote is taken, and the full reference must appear at the end of the text in a dedicated References section, where authors are listed alphabetically by their first surname. Letters of the alphabet (a, b, c…) will be used to distinguish publications by the same author and year. Citations of other authors will be enclosed in angle quotes (« ») and included within the text itself, provided they do not exceed three lines; when longer, they will be inserted with a distinct justification (4 cm) in the article text, without separating lines. Including the parenthetical reference is mandatory in these cases. Omitted fragments within textual citations will be indicated with ellipses in square brackets […]. When citing films, television programs, photograph titles, paintings, audiovisual production titles, etc., the distribution title in our country will be used in italics, if applicable, and the first time it is cited, the original distribution title in italics will be included in parentheses, followed by the director and year of production (for films), the author and year of creation (for photographs, paintings, etc.), or the producer’s name and year of production (for fictional television programs such as series), etc.
Notes will be included as footnotes and will follow an Arabic numbering order. Only strictly necessary notes providing supplementary information that should not be included in the main body of the text will be inserted.
Footnotes must not contain full bibliographic references, as these should be placed in the final References section.
References to research funding sources, the research group within which the work is framed, acknowledgments, etc., will not be included as notes but as credits in the Title Page document.
References appearing at the end of the text will follow the citation guidelines below to ensure consistency:
 
Books:
Surname(s), Author’s First Name(s) (Year of Edition) [Year of publication or First Edition, if applicable]. Title and Subtitle. Place of Publication: Publisher.
Examples:
Castells, Manuel (1997). The Information Age: Economy, Society, and Culture. 3 Volumes. Madrid: Alianza Editorial.
Propp, Vladimir (1998) [1946]. Historical Roots of the Folktale. Madrid: Fundamentos.
 
Book Chapters:
Surname(s), Author’s First Name(s) (Year of Edition) [Year of publication or First Edition, if applicable]. Title. In: Surname(s), Author’s First Name(s). Title and Subtitle. Place of Publication: Publisher.
Examples:
Álvarez Monzoncillo, José María (2000). Television in Spain: The Missing Link in the Chain. In: Benavides Delgado, Juan; Alameda García, David, and Fernández Blanco, Elena (eds.). Convergences in Communication. Research Problems and Perspectives. Madrid: Fundación General de la Universidad Complutense y Ayuntamiento de Madrid.
Bustamante, Enrique and Zallo, Ramón (2007). Conclusions: Regions Facing Digital Cultural Industries. In: Bustamante, E. (coord.). Culture and Communication for the 21st Century. Diagnosis and Public Policies. La Laguna: IDECO.
 
Journals:
Surname(s), Author’s First Name(s) (Year of Edition). Title. In: Journal Title, Volume, Number. Place of Publication: Publisher, pages. Optionally, for three or more authors, only the first two authors may be cited, followed by the phrase et al.
Examples:
Aguaded-Gómez, José Ignacio (2009). The European Union Issues a New Recommendation on Media Literacy in the Digital Environment in Europe. In: Comunicar. Scientific Journal of Communication and Education, no. 34. Huelva: Grupo Comunicar, 45-53.
Humanes, María Luisa (2009). New News Topics in the 2004 General Elections. The Presence of Metacoverage in the Spanish Press. In: Zer. Journal of Communication Studies, Vol. 14, no. 26. Bilbao: Universidad del País Vasco, 105-128.
Prado Picó, Emili; Franquet Calvet, Rosa; Soto, María Teresa; Ribes, Xavier; Fernández Quijada, David (2007). Television Advertising Facing the Challenge of Interactivity. In: Questiones publicitarias: International Journal of Communication and Advertising, no. 12. Seville: MECEI Research Group, Universidad de Sevilla, 13-28.
 
Electronic Documents:
For citing electronic documents, the guidelines outlined above will be followed, additionally including the URL and the date of access.
 
Documents with DOI (Digital Object Identifier):
Bibliographic entries containing a DOI code must include it at the end of the reference. We also inform you that all articles published in adComunica have a DOI code, so it is requested that when the article is cited elsewhere, the DOI code be included at the end of the bibliographic reference. DOI codes can be consulted at the following link: http://www.crossref.org/guestquery/
 
 
5. Other Style Recommendations
Use of Uppercase, Lowercase, Italics, and Bold
Uppercase letters must be used in accordance with linguistic norms and only when strictly necessary. Small caps will not be used, either for citations or bibliographic references.
The use of italics is restricted and should be applied particularly to words in other languages, anglicisms, or loanwords, or to emphasize the importance of a specific concept or expression. Likewise, in the bibliography and/or the manuscript text, titles of books or journals will be written in italics, as well as titles of films, television series, photographs, etc.
Bold text will not be used under any circumstances.
The correct dashes to use as parentheses are long dashes (—), not short dashes, which are reserved for compound words.
Final Note
Authors are kindly requested to carefully follow the instructions in the Self-Review Guidelines for Authors document, available on the adComunica journal website, to ensure full compliance with all norms and instructions for drafting manuscripts. This includes a prior check of all aspects mentioned before submitting the manuscript for evaluation.