Una reflexión en torno a la perpetuidad de la imagen del poder en la industria del merchandising El "Universo Frida Kahlo"

Abstract

This article analyzes the use and value of images depicting power in one of the most prominent iconographic works movements of the 21^st century; as well as the commercial production of art pieces, commonly known as merchandising. This case study will be centered around the image of the artist Frida Kahlo, whose timeless influence is reflected on the endless number of items sold at museum stores and other cultural establishments, thus collaborating in the survival of the effigy of the Mexican Artist. Art history is the fundamental piece to understand the complex phenomenon behind this process.