Analysis and proposal for improving the translation of tourist information brochures: Toulouse, la ville rose (FR-SP)

Abstract

This study examines three tourist brochures in their original French versions and in their Spanish translations, available at the Toulouse Tourist Office. Despite the significant presence of Spanish tourists in Toulouse, who represent 50% of foreign tourists, the translations of the brochures show shortcomings. These deficiencies include spelling and punctuation errors, which affect the professionalism of the texts, and in some cases, alter or even omit the meaning of the original text. This problem is common in tourism translation (Castellano Martínez 2018), where often little value is invested, thus neglecting the quality of the final product (Fuentes Luque 2005). To address this problem, an analysis of translation errors will be carried out using the classification of the American Translators Association (ATA 2022) and improvements will be proposed to correct these errors. Finally, reflections derived from this translatological analysis will be presented.