Translating the tourist discourse: the example of brochures and fleeters of sites in the province of Palencia

Abstract

This work aims to study the version translated into French of the brochures and leaflets of the city and province of Palencia. The challenge of the tourism sector is important, to the extent that it contributes to the economic development of the Castilla y León region. The various documents offered to tourists become the first image of the region. So it will be necessary to offer them an appropriate version. Through a careful analysis we identify the challenges of tourism translation, in particular which are the most complex elements to translate, both from a linguistic, lexical, pragmatic level, as well as from a cultural point of view. Eventually, we will describe the errors that appear to propose another translation which would better adapt to the purposes of this type of text, and which would improve the general quality of the document.