Hybridization of the metaverse in museums. Interactivity technology as a channel for immersion in culture

Abstract

The metaverse (MV) is a mix of physical and digital reality facilitated by advanced technologies, specifically virtual reality (VR) and augmented reality (AR). The first experiences carried out by museums such as the Louvre (France), the British Museum (uk), The Met (usa) or Bombas Gens (Spain) are highlighting the possibilities offered by the MV to improve the visitor experience, dynamise their contents, simplify access and preserve their cultural heritage. The advent of electronic VR devices, together with MV Online portals, enables new ways of dissemination and content creation for different fields, including art. This
article presents the most advanced technological tools that can currently be put at the service of museums. The  ustainable nature of the mv is justified by the disappearance of physical barriers. There are no longer any limits to the management of art collections. The methodological section describes the technologies applied to the Igor Issacovitch Virtual Museum project, directed and curated by Mudit.org and realised by Rendersim. It is therefore necessary to understand the potential of these technologies in the service of culture, since the leadership of museums in the digital era will depend on the appropriate hybridisation of this technology.