Una investigación de las metáforas animales en campañas de violencia de género
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Este artículo explora el uso de las metáforas animales en campañas contra la violencia de género. Se analiza un corpus basado en 39 campañas producidas entre 1998 y 2023 procedentes de 21 países donde se recurre a las metáforas animales en la representación de la víctima femenina y/o su maltratador masculino. Utilizando el enfoque de la Teoría de la Metáfora Conceptual, los resultados mostraron que las campañas reproducen tropos zoomórficos comúnmente vinculados con existentes discursos misóginos y de violencia de género, tales como políticos, legales, de los medios sociales y de comunicación, así como de la cultura popular. Los maltratadores son representados como agresivos, depredadores, peligrosos y controladores a través de metáforas como “animales”, “bestias”, “pitbulls”, “buitres”, “gallos”, “pulpos” y “búhos”. Las víctimas femeninas, por otro lado, son sexualizadas, subyugadas y ridiculizadas—física, intelectual y moralmente—por medio de comparaciones con “perras”, “zorras”, “gatas”, “cerdas” y “burras”.
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Social Sciences and Humanities Research Council of Canada
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