Las polivalencias comunicacionales en los festivales de cine. Una entrevista con periodistas y gestores de festivales de Iberoamérica

Abstract

Social networks and other digital communication technologies are imposing the acquisition of new professional skills; Ibero-American film festivals are one of those communication areas where these new professional skills are occurring. Therefore, the objective of this research is to describe the development of professional communication versatility in Ibero-American film festivals. To achieve this, the qualitative approach was applied through semi-structured interviews with film journalists who cover festivals and managers in charge of organizing these events. The main results were that there are journalists who are developing the ability to report in a variety of formats, which respond to the informative, interpretive or opinion genres, produced for a variety of media between traditional and digital, for their part the festival managers They have had to learn to manage their communities on their social networks and generate informative content for their followers, often applying journalistic narrative styles. Therefore, it is concluded that, in the field of Ibero-American film festivals, processes such as media migration, the acquisition of temporary and permanent professional versatility, and the development of multidiscussive and transmedia versatility are being generated.