adComunica adheres to the guidelines of the Code of Conduct for Journal Editors and, to the extent possible, to the aspirational suggestions outlined in the Best Practice Guidelines of the Committee of Publication Ethics (COPE) regarding the duties and responsibilities of editors, their relationships with readers, authors, reviewers, members of various committees, and the journal’s owners and publishers, as well as editorial and peer-review processes, quality, the protection of personal data, support for ethical research, handling of misconduct cases, the integrity of academic standards, intellectual property, fostering debate, complaint management, commercial considerations, and conflicts of interest.
 
The journal ensures the responsible use of Artificial Intelligence in the publication process, upholding principles of transparency, impartiality, and confidentiality.