Tribuna: The role of sports in the face of changes in place branding - some reflections

##plugins.themes.bootstrap3.article.main##

Magdalena Florek

Descàrregues

Les dades de descàrrega encara no estan disponibles.

##plugins.themes.bootstrap3.article.details##

Com citar
Florek, M. (2024). Tribuna: The role of sports in the face of changes in place branding - some reflections. AdComunica, (27), 241–246. Retrieved from https://www.e-revistes.uji.es/index.php/adcomunica/article/view/7697
Número
Secció
Tribuna: investigación y profesión

Referències

Dubinsky, Yoab (2023). Nation Branding and Sports Diplomacy. Country Image Games in Times of Change. Cham: Palgrave Macmillan.

Kavaratzis, Mihalis & Florek, Magdalena (2022). Place branding. In: Dimitrios Buhalis (ed.) Encyclopedia of Tourism Management and Marketing, Vol.1. Cheltenham: Edwards Elgar Publishing.

Ma, Wenting; Schraven, Dean; de Bruijne, Mark; de Jong, Martin & Lu, Haiyan (2019). Tracing the Origins of Place Branding Research: A Bibliometric Study of Concepts in Use (1980–2018). In: Sustainability, no. 11. Basel: MDPI, 2999.

Machtiger, Susan & Prieto, Jaime (2015). Brands That Do: Building Behavior Brands, Cambridge: Ogilvy.

Marcommnews (2021). #SaveSalla – Finnish Arctic town gains the world’s attention with a bid for 2032 Summer Games. Retrieved at 20 September 2023 from https://marcommnews.com/savesalla-finnish-arctic-town-gains-the-worlds-attention-with-a-bid-for-2032-summer-games/

Milvio di Bartolomeo (2019). VUCA Prime – The answer to a VUCA dynamic. Retrieved at 22 September 2023 from https://www.axelos.com/resource-hub/blog/vuca-prime-the-answer-to-a-vuca-dynamic.

Skinner, Heather (2021). Place Branding—The Challenges of Getting It Right: Coping with Success and Rebuilding from Crises,. In: Tourism and Hospitality, n 2. Basel: MDPI, 173–189.

Stackla (2017). The 2017 Consumer Content Report: Influence in the Digital Age. Report.