Professional effects of the crisis on Spanish public television: the low cost audiovisual creator and new technologies.

Abstract

The Spanish television sector, where the effects of the economic crisis and the lack of alternative financing their toll, is set at the national level as a pseudo-oligopoly around a public entity, TVE, and two large audiovisual business groups, Mediaset, with Telecinco and Cuatro as backbones, and Atresmedia, with Antena 3 and La Sexta. The consequences of the shift that has transformed TVE in a publicly funded entity, without commercial advertising and political programs at no cost, with the technological renovation, the democratization of distribution of content by themselves and cheaper cost, marks the day of the new low cost creators, who must adapt to the effects of the crisis professionals of public broadcasting to avoid running out of an increasingly competitive and uncertain market.

The description of these effects, both in the working system of audiovisual creator of the century, as in his professional profile, by the identification of the causative factors of his conversion are the goals of this research. Thus, through a literature review and a qualitative analysis with unstructured in-depth interviews to the professionals involved, the article verifies two hypothesis: first, that the transformation of the system of audiovisual creative work in TVE has increased its precariousness and, secondly , that their professional profile has been extended to non-artistic functional areas (finance, production, editing , etc.).