Anàlisi de sentiments a les xarxes socials: una anàlisi bibliomètrica exhaustiva

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Publicades: de jul. 31, 2024
DOI: https://doi.org/10.6035/adcomunica.7819
Paraules clau:
anàlisi de sentiments, xarxes socials, anàlisi bibliomètrica, comunicació digital, recerca interdisciplinària

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Tanase Tasente
Ovidius University of Constanta, Romania - Faculty of Law and Administrative Sciences
https://orcid.org/0000-0002-3164-5894
Maria-Alina Caratas
Ovidius University of Constanta, Romania - Faculty of Law and Administrative Sciences
https://orcid.org/0000-0002-4380-2893

Resum

Aquesta investigació pretén presentar una revisió bibliomètrica de l'anàlisi de sentiments a les xarxes socials, destacant la seva evolució, els col·laboradors clau i els temes emergents. L'estudi utilitza la base de dades Clarivate Web of Science, utilitzant una metodologia de cerca estratègica per garantir resultats precisos. Amb l'ajuda de RStudio i el paquet "bibliometrix", la investigació utilitza un enfocament rigorós per analitzar 764 articles, posant èmfasi en temes, patrons de citació i dinàmiques col·laboratives. Els resultats de la investigació del 2011 al 2023 van revelar un creixement significatiu en el domini de l'anàlisi del sentiment, amb una taxa de creixement anual de gairebé el 40%. El caràcter col·laboratiu d'aquest domini és evident, amb col·laboracions internacionals que constitueixen el 27%. Geogràficament, els EUA, la Xina i l'Índia dominen, tot i que hi ha aportacions importants de diversos països d'arreu del món. L'estudi posa èmfasi en l'atractiu universal de l'anàlisi de sentiments, mostrant una promesa per a aplicacions i metodologies innovadores. Aquesta revisió bibliomètrica és una exploració exhaustiva de l'anàlisi de sentiments a les xarxes socials, que presenta informació sobre la progressió del camp, la naturalesa interdisciplinària i les possibles trajectòries futures. Subratlla la importància de les col·laboracions internacionals i la investigació basada en la qualitat, suggerint vies per a l'exploració futura en el panorama dinàmic de la comunicació digital.

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Com citar
Tasente, T., & Caratas, M.-A. (2024). Anàlisi de sentiments a les xarxes socials: una anàlisi bibliomètrica exhaustiva. AdComunica, (28), 243–270. https://doi.org/10.6035/adcomunica.7819
Número
Número 28
Secció
Otras investigaciones

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Biografies de l'autor/a

Tanase Tasente, Ovidius University of Constanta, Romania - Faculty of Law and Administrative Sciences

Tanase Tasente [tanase.tasente@365.univ-ovidius.ro] is lecturer and ERASMUS coordinator at the Faculty of Law and Administrative Sciences at Ovidius University in Constanța. He holds a bachelor’s degree, a master’s degree, and a Ph.D. in Communication Sciences, and another master’s degree in European Administration, Institutions, and Public Policies. He has written over 100 scientific papers and six books, focusing on the use of social media by institutions and on public policy strategies.

Maria-Alina Caratas, Ovidius University of Constanta, Romania - Faculty of Law and Administrative Sciences

Maria-Alina Caratas [maria.caratas@365.univ-ovidius.ro] is affiliated at the Faculty of Law and Administrative Sciences at Ovidius University of Constanta. Her educational background is multidisciplinary, holding a degree in Economic Sciences with a specialization in International Economic Relations, a master’s in Management and Administration of SMEs, and a PhD in accounting. Her doctoral thesis focused on internal audit, internal control, and organizational culture. Her research interests spans CSR, corporate governance, organizational culture, business and sustainability.

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