Sentiment Analysis in Social Media: A Comprehensive Bibliometric Analysis

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Published: Jul 31, 2024
DOI: https://doi.org/10.6035/adcomunica.7819
Keywords:
Sentiment Analysis, Social Media, Bibliometric Analysis, Digital Communication, Interdisciplinary Research

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Tanase Tasente
Ovidius University of Constanta, Romania - Faculty of Law and Administrative Sciences
https://orcid.org/0000-0002-3164-5894
Maria-Alina Caratas
Ovidius University of Constanta, Romania - Faculty of Law and Administrative Sciences
https://orcid.org/0000-0002-4380-2893

Abstract

This research aims to present a bibliometric review of sentiment analysis in social media, highlighting its evolution, key contributors, and emerging themes. The study utilizes the Clarivate Web of Science database, employing a strategic search methodology to ensure accurate results. With the assistance of RStudio and the “bibliometrix” package, the research employs a rigorous approach to analyse 764 articles, emphasizing themes, citation patterns, and collaborative dynamics. Research output from 2011 to 2023 revealed significant growth in the sentiment analysis domain, with an annual growth rate of nearly 40%. The collaborative nature of this domain is evident, with international collaborations constituting 27%. Geographically, the USA, China, and India dominate, though there is significant input from multiple countries worldwide. This bibliometric review is a comprehensive exploration of sentiment analysis in social media, presenting insights into the field’s progression, interdisciplinary nature, and potential future trajectories. It underscores the importance of international collaborations and quality-driven research, suggesting avenues for future exploration in the dynamic landscape of digital communication.

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How to Cite
Tasente, T., & Caratas, M.-A. (2024). Sentiment Analysis in Social Media: A Comprehensive Bibliometric Analysis. AdComunica, (28), 243–270. https://doi.org/10.6035/adcomunica.7819
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Número 28
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Author Biographies

Tanase Tasente, Ovidius University of Constanta, Romania - Faculty of Law and Administrative Sciences

Tanase Tasente [tanase.tasente@365.univ-ovidius.ro] is lecturer and ERASMUS coordinator at the Faculty of Law and Administrative Sciences at Ovidius University in Constanța. He holds a bachelor’s degree, a master’s degree, and a Ph.D. in Communication Sciences, and another master’s degree in European Administration, Institutions, and Public Policies. He has written over 100 scientific papers and six books, focusing on the use of social media by institutions and on public policy strategies.

Maria-Alina Caratas, Ovidius University of Constanta, Romania - Faculty of Law and Administrative Sciences

Maria-Alina Caratas [maria.caratas@365.univ-ovidius.ro] is affiliated at the Faculty of Law and Administrative Sciences at Ovidius University of Constanta. Her educational background is multidisciplinary, holding a degree in Economic Sciences with a specialization in International Economic Relations, a master’s in Management and Administration of SMEs, and a PhD in accounting. Her doctoral thesis focused on internal audit, internal control, and organizational culture. Her research interests spans CSR, corporate governance, organizational culture, business and sustainability.

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