Electoral campaign issues on Twitter of @PPopular and @ahorapodemos for the European elections 2014
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Abstract
In recent years, the Internet and, specifically, social networks have become instruments of political communication, increasingly used by political parties to connect with voters, especially during electoral campaign. This allows politicians to create a campaign closer to its citizens and far away from the traditional institutional communication, supported by traditional instruments of communication: television, radio and newspapers. The objective of this work is to know what campaign issues were included by the Partido Popular party and Podemos party in the social network Twitter during the electoral campaign for the European elections of 2014. To achieve this objective, we have worked with a quantitative methodology based on a content analysis on 2,273 tweets published by @PPopular and @ahorapodemos between May 9 and 23 of the same month in 2014. These were the first elections in which Podemos party participated, a party in birth process and which, currently, has 69 representatives in the Congress of Deputies.
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