Storytelling in Spanish scientific literature: up to the status of the issue

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Pablo Vázquez Sande

Abstract

The incursion of storytelling as a communicational technique that uses the story as the basis has been a constant in recent years in professional field along various areas related to communication. Nevertheless, the novelty of this emerging phenomenon has not been accompanied by an enthusiasm with similar intensity in scientific and academic field.

This has been verified with our bibliometric study, based on databases of doctoral thesis on «Theseo» and papers on «Dialnet», where we have analyzed the evolution of research indexed with the keyword «storytelling» according to the results that are offered by both search engines. Thus, only 62 records are detected in this longitudinal review, with an unequal distribution: the papers represent 91,9% of all scientific publications, and only 8,1% belong to doctoral theses.

However, the high concentration of publications in the last biennium 2014-2015, as well as the growing use of this technique in journalistic and communicational professional routines, lead us to new circumstances of expected growth and specialization. But for the moment the current situation of storytelling in Spanish academic environment can only be described as incipient, even when the existence of all this material lays the foundation for a prolific scientific production.

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How to Cite
Vázquez Sande, P. (2016). Storytelling in Spanish scientific literature: up to the status of the issue. AdComunica, 27–44. https://doi.org/10.6035/2174-0992.2016.12.3
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Author Biography

Pablo Vázquez Sande, Universidade Santiago de Compostela

Doctor en Comunicación. Profesor Asociado en la Universidade de Santiago de Compostela. Responsable en el curso 2015-2016 de la asignatura Protocolo y Comunicación Institucional en el grado Ciencias de la Cultura y Difusión Cultural. Premio Reed Latino a la mejor tesis doctoral en comunicación política en 2015.