¿Ciudadanas o políticas? Las cuentas de Twitter que los medios y sus directores comenzaron a seguir
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Las plataformas digitales han introducido nuevas lógicas en las relaciones y en los flujos de influencia entre los medios, periodistas, políticos y la ciudadanía, así como en lo que respecta al gatekeeping y el establecimiento de la agenda político-mediática (Guo and Vargo, 2017; Wallace, 2018; Casero-Ripollés, 2021). No obstante, los grupos de poder siguen reproduciendo tendencias homofílicas en el mundo digital (McPherson, Smith-Lovin and Cook, 2001; Maares, Lind and Greussing, 2021). Con el objetivo de contribuir con la profundización de la comprensión de las dinámicas y flujos de influencia online entre las élites de poder, analizamos a través de un software de machine learning, las 50 cuentas que la red de los directores de medios más seguidos en España comenzó a seguir, y las comparamos con las cuentas que comenzaron a seguir los medios que dirigen. Las categorizamos en tipos de cuentas, ubicación y género, y analizamos las repeticiones entre las cuentas que comenzaron a seguir, para luego trabajar con métodos de visualización de datos en busca de tendencias y patrones (Bail, 2014; Batrinca and Treleaven, 2015). Los resultados de esta investigación indican que algunos patrones de comportamiento difieren entre ambas redes, como el género y los tipos de cuentas que comenzaron a seguir, mientras que presentaron tendencias similares con respecto a la ubicación de las cuentas. El año en el que se aprecian mayores similitudes corresponde a 2018, año electoral en España, donde ambas redes comenzaron a seguir mayoritariamente a políticos españoles varones.
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