Motion Graphics

Main Article Content

Iñaki San Juan Cañestro

Abstract

The paper reviews motion graphics animation from a professional perspective. It presents the current landscape of the industry and the new challenges that arise for professionals such as adapting to new formats and audiences that inhabit digital platforms, applying graphics to new environments such as virtual reality (VR) and augmented reality (AR), new products such as NFTs, and integrating artificial intelligence (AI) into animated graphics generation. The author's vision, a motion graphics professional for several decades, shows a dynamic and changing industry with great potential.

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Article Details

How to Cite
San Juan Cañestro, I. (2023). Motion Graphics. AdComunica, (26), 335–338. https://doi.org/10.6035/adcomunica.7342
Section
Tribuna: investigación y profesión

References

Betancourt, M. (2020). The history of motion graphics. Wildside Press LLC.

Instituto Español de Comercio Exterior (ICEX) (2022). Consultado el 7 de julio de 2023 en https://www.lamoncloa.gob.es/serviciosdeprensa/notasprensa/cultura/Paginas/2022/310822-pixelatl.aspx