Co-creation experiences in European Public Service Media: Vision and trends
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Abstract
Co-creation is a concept that is becoming increasingly important in the strategic approaches of public service media, in particular because of its innovative potential, offering corporations a mechanism for generating joint value with their audience, becoming more socially relevant and fulfilling their public service commitments. However, the ambiguity in the description of this concept translates into very different conceptions of it, being applied in different ways across the European PSM. The results show how corporations use this mechanism for different purposes: to obtain feedback from users, to generate value by collaborating in the creation of their content, or to promote engagement in more classic versions of participation.
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