The radio of Castilla and Leon on the Internet. Analysis of its developments in the multimedia environment

Abstract

The radio can use the Internet as a powerful repeater to get their messages to all connected places on the planet, but also to develop a new format that integrates all multimedia elements of the system itself. This text offers the main conclusions of an investigation that affects the stations that have taken advantage of these tools and especially those which, for the first time, began broadcasting web format radio from the Community of Castilla y León. The analysis of the radio addresses located in the Internet has allowed to know which of them offered radio content adapted to web, which of them were used to facilitate corporative data, if they attended more general information or specialized content and if, in short, this Internet Community’s radio offer helped its recognition beyond its territorial limits, creating at the same time links between its inhabitants. This work provides answers to all these questions, but the results actually show a little ambitious reality, as well as too determined by heavy structures anchored in traditional radio, the same that has sacrificed the local radio for the benefit of national. Nevertheless, when radio webs do not belong to these big structures, the effort for offering interesting and attractive products was evident.