Call for papers No. 14

This issue of adComunica Journal aims to be a platform for reflection to study and analyse the advantages and possibilities that transmedia offers to seduce and engage the different audiences and communities.

The revolution of the digital society requires also delve into an academic debate in which the potential and capabilities that transmedia has to reconvert advertising communication in a friendly dialogue with the public, able to regain confidence and generate engagement is analysed.

THEME LINES:

The following (non-exclusive) THEME LINES are proposed:

1. Storytelling, Branded Content and Engagement in the transmedia universe.

2. Multiplatform storytelling and new advertising strategies in the current context (gamification, video games, apps...).

3. Creative Processes in transmedia communication.

4. Corporate Social Responsibility (CSR) in the transmedia communication.

5. Brands and corporate: beyond traditional media and digital marketing.

6. Prosumers and active targets in the transmedia construction.

7. Measurement and/or effectiveness of transmedia advertising communication.

8. Case Studies and/or analysis of transmedia campaigns.

 

SUBMISSION INSTRUCTIONS:

+ Submissions must be in Spanish or English or Catalan, and should be between 4000-8000 words.

+ Articles must be submitted via the ELECTRONIC SUBMISSION SYSTEM

+ Use the TEMPLATES PROVIDED at adComunica website

+ If authors have any questions regarding these instructions, do not hesitate to contact the coordinators: Susana Miquel Segarra (smiquel@uji.es) or Samuel Gil Soldevilla (ssoldevi@uji.es).

AdComunica has a Double-Blind Peer Review and it is indexed at ERIH PLUS, ISOC (SCIC/CINDOC), DICE, RESH, Latindex, REBIUN or Dulcinea.