FERNÁNDEZ-BLANCO, Elena; DÍAZ-SOLOAGA, Paloma; CLEMENTE MEDIAVILLA, Jorge. New Brand Management Scenarios on the Spanish Market. Cultura, Lenguaje y Representación, [S. l.], v. 18, p. 67–81, 2017. Disponível em: https://www.e-revistes.uji.es/index.php/clr/article/view/2717. Acesso em: 5 may. 2024.