Rodríguez Fidalgo MI, Paíno Ambrosio A, Ruiz Paz Y, Jiménez Iglesias L. New advertising in-real-time formats and transmedia storytelling. A case study on Tous’ <i>Tender Stories</i> campaign. adComunica [Internet]. 2017 Jul. 26 [cited 2024 May 18];:27-50. Available from: https://www.e-revistes.uji.es/index.php/adcomunica/article/view/4946