DE ASSIS FURTADO, Juliana. Playful advertising: Entertainment and the consumer interactive role. adComunica, [S. l.], p. 87–106, 2014. DOI: 10.6035/2174-0992.2014.7.6. Disponível em: https://www.e-revistes.uji.es/index.php/adcomunica/article/view/5426. Acesso em: 19 may. 2024.