RODRÍGUEZ FIDALGO, Mª Isabel; PAÍNO AMBROSIO, Adriana; RUIZ PAZ, Yanira; JIMÉNEZ IGLESIAS, Lucía. New advertising in-real-time formats and transmedia storytelling. A case study on Tous’ <i>Tender Stories</i> campaign. adComunica, [S. l.], p. 27–50, 2017. DOI: 10.6035/2174-0992.2017.14.3. Disponível em: https://www.e-revistes.uji.es/index.php/adcomunica/article/view/4946. Acesso em: 18 may. 2024.